Which of the Following Statements Regarding Demographic Segmentation Is Correct

A The identification of demographic variables is more objective than the identification of psychographic. Age is the most basic variable of them all albeit the most important because consumer preferences continually change with age.


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If you are speaking to an elderly audience you may need to increase the volume of your speech and enlarge visual aids to ensure they can be seen clearly.

. Which of the following countries best exemplifies phase 4 of a demographic transition. Any volatile item independently of its economic value should be reviewed frequently. Which of the following statements regarding demographic segmentation is correct.

A Segmentation allows you to combine data from multiple web properties in your reports. Which of the following statements regarding customer segmentation is false. Which of the following statements regarding segmentation bases is MOST ACCURATE.

Which of the following is not an example of demographic segmentation. There may be more than one correct answer select all that apply. Consumer and business marketers use many similar variables but business marketers use additional variables to segment their markets.

Targeting teenagers is an example of which type of segmentation. Customer segmentation is grouping customers by one or more criteria. Which of the following is a demographic characteristic of a speech audience.

Demographic that includes gender income levels age and status of consumers. B Marketers should use segmentation bases in this order to reduce potential costs. Behavioral demographic psychographic and geographic.

Younger audiences prefer simple presentations whereas senior citizens prefer presentations that incorporate music multimedia slides and video clips. Gender would not be an effective base for segmentation in this example because the segments are not _____. Almost all marketing campaigns target age-specific audiences.

B It is a process of evaluating each segments attractiveness and selecting one or more to enter. Foods that taste bitter are generally good energy sources because of their high carbohydrate contents. It focuses on attitudes opinions and feelings of consumers.

Vals is the most widely used _____ segmentation tool. Variables which is more subjective. If a firm segments a market based on consumers professional occupations then it is using lifestyle segmentation.

C Segmentation is a technique that should only be used by experienced analysts. PRIZM only includes consumer behavior data. The process of evaluating each market segments attractiveness and selecting one or more market segments to enter is called ________.

There are only three ways of segmenting products. Behavioral segmentation is based primarily on personality. Demand variability and innovative vs.

The process of evaluating each market segments. Demographic segmentation variables. C It is a process of creating an image or identity of the product in the minds.

Questions are usually open-ended. This variable can be viewed regarding specific age ranges or life cycle stages. Consumer needs wants and.

The following statements are correct about market segmentation in an integrated marketing EXCEPT. Marketers typically use one variable to segment their markets. If a firm segments a market based on consumers beliefs about themselves then it is using lifestyle segmentation.

It consists of depth interviews focus groups and projective techniques. A recent commercial for. The identification of psychographic variables is more objective than the identification of demographic variables which is more subjective.

A It involves changing the identity of a product relative to the identity of competing products in the collective minds of the target market. Babies children adolescents. ABC analysis economic value vs.

Network segmentation at layer 2 of the osi model is accomplished using vlans. Which of the following statements regarding segmentation is correct. Which of the following is a demographic factor of an organizations macroenvironment.

The gallbladder makes bile and stores the compound in the liver. D Segmentation can help you find the underlying causes of changes to your aggregate data. Which of the following statements about segmentation is true.

Segmentation enables chyme to move through the esophagus. Geo-demographic where consumers are classified across different segments of either demographic psychographic and geographic. B Segmentation allows you to isolate and analyze subsets of your data.

16 Which of the following statements about market segmentation is true. Which of the following statements is true. It usually involves the use of small sample sizes.

Older adults generally have fewer taste buds than children. Check all that apply. Which of the following is not an example of demographic segmentation.

Select all correct answers Suppliers and customers cannot be segmented. Network segmentation decreases both performance and security on a network. Which of the following statements regarding qualitative research is NOT true.

Marketer should always consider segmentation bases in this order to reduce potential costs.


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